About us

Aaron and Helen TrailMaps Owners

The TrailMaps Story

With over 200 designs in the TrailMaps collection, quality prints adorn the homes of mountain bikers and outdoor enthusiasts worldwide. The concept was born in 2009 as a university project created by founder and graphic designer Aaron Tolley. 

After graduating to pursue a career in graphic design, some years would pass before Aaron unearthed his original TrailMap design, sparking an idea that would flourish into the TrailMaps brand in 2017.

Based in Staffordshire, close to the Cannock Chase mountain bike trails, Aaron and his wife, Helen, run TrailMaps as a family-run empire. With solid road cycling and mountain biking backgrounds, the passionate outdoors duo effectively runs the business with two children in tow. With the success of a rapidly growing brand, Aaron and Helen took the leap to leave their respective careers and invest full-time into TrailMaps in 2020.

The Team

Aaron Tolley

With a degree in graphic design, Aaron blended his passion for mountain biking and the outdoors with his creative talent in design. On a day-to-day basis, Aaron is responsible for the design, marketing and tech side of the TrailMaps brand.

Aaron TrailMaps


Helen Tolley

With an esteemed career working with the National Trust, Helen graduated from university with a degree in crafts. As Aaron got busier with TrailMaps, Helen came on board to manage suppliers, packaging and orders for the brand. She frames every art print herself making sure each order is up to the highest standards.

Helen TrailMaps

The TrailMaps Community

As passionate as TrailMaps is about their quality and service, the team is equally invested in nurturing the artist and rider community. In addition to supporting riders such as Lewis Brown and Elliot Machin, TrailMaps has developed a loyal legion of friends and riders who can often be found riding trails and filming edits for the TrailMaps YouTube channel.

A key collection within the TrailMaps range is the Artist Series. The idea behind the series is to help support photographers and artists, providing a platform to showcase their work while enabling them to earn from their creations. All artists receive 50% of the total sale cost, while TrailMaps covers the printing, postage and packaging. This means the artist can continue working their day job or invest more time into creating new pieces.